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The Data & Marketing Association’s (“DMA”) Guidelines for Ethical Business Practice (“Guidelines”) are intended to provide individuals and entities involved in data-driven marketing in all media with generally accepted principles of conduct. These Guidelines reflect Data fuels everything that we, as one-to-one marketers, do. Access to consumers' data is a privilege and not a right, so it's crucial to earn the trust necessary to DMA Member Principles are the underlying framework for the Guidelines for Follows the spirit and letter of the law as well as DMA's Guidelines for Ethical DSA is the national trade association for companies that manufacture and distribute goods and services sold directly to consumers. Find out more information. Members must not send unsolicited one-to-one marketing email and/or SMS communications unless they comply with the rules of PECR and related guidance. 28 May 2009 May 26, 2009–,– Atlanta-based business-to-business marketing agency MLT Creative earned two awards from the Atlanta chapter of the Direct